While doing some research for a presentation I discovered that Facebook in Canada attracts a different demographic than in the US. Based strictly on numbers of users, Canadians aged over 35 years old outnumber their American counterparts in the use of the social network. Some think it's because of Canada's thin line of population along the Canada-US border. Canadians who move for jobs or education may find themselves moving further away from family and relatives than in the US. Therefore, older users are keeping in touch with family and friends through Facebook. Another reason may have to do with the overall usage of Facebook. More than 34% of Canadians are on Facebook--the fourth largest percentage in the world. Only about 20% of Americans use the social networking site.
Canada Population: 33,618,000
Canada Facebook: 11,556,180
Percentage: 34.37%
Source: http://www.nickburcher.com/2009/04/facebook-usage-statistics-by-population.html
In the US the Facebook users skew very highly in the under-30 group.
So members of church congregations are more likely to be on Facebook in Canada than in the US. That is something to keep in mind when you want to keep in touch with fellow members outside of the church context.
Sunday, November 8, 2009
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