Tuesday, March 30, 2010
How's that working out?
This year we are spending Easter away from home. While away, we will attend Easter services at another Lutheran church. So, I went on line, found a church near where we will stay and found no listing of Holy Week services. I could read about the church's Advent and Christmas schedule, but nothing for Lent, Holy Week, Good Friday or Easter!
Why do churches not understand that the first place a potential visitor will look for information is on line? Had I not asked by e-mail, I would never have discovered the time for Good Friday's service.
Lutheran Church–Canada offers each of our 320+ congregations a free listing for the times of special services on our national directory of congregations. At Christmas 83 congregations provided information. For Easter this year, 62.
Can I assume the others have updated their own information on their websites and therefore don't need a national listing?
If pastors and members look for things on line, you can be sure non-pastors and non-members are also looking online and may be looking for your church information.
It's not like websites are anything new, so what's the deal?
It all goes back to the title of this blog "Think digital first."
The local newspaper will likely be paid for an advertisement in the "religion" section but have you looked at the readership of newspapers lately? Is it money well spent from an ever-declining local budget?
Changing information on a website is free!
When our Lord rose from the dead, news spread quickly. It's a good thing He wasn't relying on church websites to spread the news!
But wait!
He is relying on churches and their websites to spread the news. How's that working out?
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