Thursday, June 4, 2009

Publisher looks to digital solutions

It's exciting to see a 140-year-old company think outside the printing press box!

CONCORDIA PUBLISHING HOUSE FUTURE-FOCUSED,
ADDS RESEARCH & DEVELOPMENT TEAM
Saint Louis, MO—Concordia Publishing House (CPH) has added a Research and Development (R&D) team to its Editorial division. The newly formed Emergent Products Department is focused on developing technology and Web-based products and services for use in Christian churches, schools, and homes.
“Our 140-year history demonstrates Concordia’s value for product innovation,” says Dr. Bruce G. Kintz, President and Chief Executive Officer at the company. “With incredible change occurring across the publishing industry and within mainline religious church bodies, we must be intentional about developing products and services that are driven by technology to meet the range of usual and emerging needs of our customers.” The R&D approach is familiar for Kintz, whose professional background includes executive leadership in the aerospace industry. “This team has been charged with keeping one-step ahead of trends and technology, and will take innovative ideas to a development-ready state. Then, they pass them along to our developing editors and marketers, and start working on the next new thing.”
Among the projects in development, the Emergent Products team will design innovative tools for Christian curriculum and Bible resources that will complement more traditional resources with technology-driven applications.

1 comment:

Unknown said...

I think it will be important for any publishing company to look at releasing their books in a digital format, like a secure PDF, especially with the advent of that new device Amazon is releasing which allows you to store your entire library on it.